This is a “music tourism” mega concert invested in comprehensively by Sun Group, ranging from the stage, performance technology, and high-altitude fireworks to the accompanying tourism experience ecosystem.
Opening for an “explosive” summer in Nha Trang
The event's highlight is a lineup of 18 currently popular artists such as Le Hieu, Van Mai Huong, Kay Tran, Bui Cong Nam, JSOL, Hoang Duyen, Ngoc Khue, DJ Huy Ngo…, representing many musical styles from ballad, pop, and rock to EDM, carrying strong appeal after appearing on recent hit reality shows.
Beyond individual performances, the program is expected to create exclusive collaborative stage acts, bringing fresh musical experiences to the audience in this coastal city.
In addition to music, Mega Booming - Charmora City is also invested in as a large-scale festival experience model with international-standard sound and high-altitude fireworks over Nha Trang bay.
If previously Nha Trang was mainly remembered for beach vacations, the city is now gradually positioning itself as a destination for large-scale events, nightlife entertainment experiences, and a young demographic that loves excitement. The appearance of Mega Booming shows the trend of “mega festivals” becoming an effective tourism activation tool at many global destinations. Sun Group has affirmed itself as one of the few developers in Vietnam capable of successfully achieving this.
The performance night, promising to gather tens of thousands of spectators, is not just a mere entertainment event but is also seen as a “salvo” from Sun Group, opening the journey to create the “new downtown” of Nha Trang, where festivals, tourism, commerce, and real estate are connected within the same experience ecosystem.
Sun Group’s “festival – fireworks – night economy” formula
In fact, the “festival formula” is nothing new for Sun Group. In Phu Quoc, this group created a spectacular transformation through a series of shows, festivals, regular fireworks, and large-scale entertainment complexes.
Statistics show that the number of tourists to Phu Quoc increased tenfold in the 2015 – 2025 period with the contribution of tourism developers like Sun Group. This is also considered one of the strongest growth records in Vietnamese tourism.
It is worth mentioning that Sun Group does not just build structures; it creates a continuous “flow of experiences” to retain visitors. That philosophy is also applied by the group to its development in Nha Trang.
Experts believe that this is also the reason Sun Group chose to start its journey of “beautifying Nha Trang” with a large-scale mega concert to prove its ability to elevate tourism experiences and the growth potential of the real estate market.
Ambition to create an “international island city” in the heart of Nha Trang
The Mega Booming - Charmora City concert is considered a pioneering event for the formation of a new Nha Trang Downtown on the strip of land by the gem bay, with tourism products, entertainment, world-class shows, breathtaking fireworks, combined with real estate developed by Sun Group.
If Mega Booming is Sun Group’s debut in Nha Trang, then in the long term, Festival Island is expected to become the new “festival capital” of the coastal city. This is 1 of 3 “islands” belonging to the mega-urban area Charmora City. The project developed by Sun Group has a scale of nearly 227ha located in South Nha Trang, on the “four-tide convergence” terrain surrounded by the Quan Truong and Tac rivers.
The project is planned with 3 “islands” into three functional zones including Capital Island, Festival Island, and Elite Island, shaping the “Live – Work – Play” model that is becoming a trend in many international cities.
Capital Island plays the role of a new administrative center, Elite Island aims for high-end wellness-resort living standards, while Festival Island is the “festival heart” of the entire project.
With a scale of about 116ha, Festival Island is oriented to become the new entertainment and night-economy center of Nha Trang. Here, a chain of art shows, water music combined with fireworks, a water square, VUIFest night market, commercial streets, culinary complexes, a marina, and outdoor event spaces will be formed.
The symbolic highlight is the 7.3ha water stage lake – which is expected to become the centerpiece of mega concerts and large-scale performance shows in the future. If Mega Booming is the debut in Nha Trang, then in the future, the most large-scale and creative events and festivals will be brought by Sun Group to the internal area of Charmora City to elevate the experience for real estate owners, as well as for all the people of Khanh Hoa.
Besides the highlights from the festival island, Charmora City brings a distinct ecological and health-care living environment. About 60ha of internal water surface area along with more than 31ha of greenery and parks help the entire area maintain a rare ecological quality of life in the center of Nha Trang. The project also marks the first time in Nha Trang that an urban area appears possessing an internal hot mineral source, developed with a wellness and health therapy orientation year-round.
