“Conserving Swiftlets in Association with Sustainable Development of the Khanh Hoa Bird's Nest Brand” in the midday news program on July 15, 2026, reflects the special values of swiftlet resources for the economy and the brand of Khanh Hoa province. The video content focuses on clarifying the current state of swiftlet conservation in the face of challenges such as the decline of natural swiftlet populations, illegal hunting, and the risks affecting the Khanh Hoa Bird's Nest brand.
Through a thematic seminar involving managers, experts, and businesses, the video proposes numerous solutions to protect the swiftlet population, apply science and technology in management, enhance brand value, and aim for the development of the swiftlet industry in a sustainable direction. This is also a message affirming that the conservation of precious natural resources is the foundation for preserving and promoting the value of the Khanh Hoa Bird's Nest brand in the future.
